Tools for Storytelling Residency Coursework
Covers the basics of stakeholder needs mapping, levels of impact storytelling and helps participants think through a content strategy and plan. Also goes into the details of using Ghost as the tech tool that can be leveraged for impact storytelling.
Module 1 | Levels of impact storytelling
Session 0 30 minutes - 1 hour, depending on cohort size Theme Listening with intentMaterials n...
Module 2 | Know your audience & their needs
Session 1 2 hours Theme Thinking through stakeholder and needs mapping Materials needed For ...
Module 3 | Introduction to Ghost
Session 1 1 hour Theme Understanding the characteristics of a good website Materials needed ...
Module 4 | Reach out to your audience
Session 2 hours Theme Using Ghost newsletters optimally to reach out to, and engage with audie...
Module 5 | Understand audience behaviour through analytics
Session 30 minutes Theme Using Plausible for website analytics Methodology Ground rules to s...
Module 6 | No-stress ways to write better
Session 1 1 hour Theme Rethink what we mean by good writing, and prepare to write better. Met...