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Needs Mapping

Let us pick two of the primary stakeholders.

From this list that most of you have shared, two stand out: volunteers and funders/donors

Let's look at volunteers. What information do you think they need from a website?

  • how to volunteer
  • information about programmes
  • what is the impact of the programme
  • getting in touch for more information

Now let's do the same exercise with funders/donors.

What is the information that they need from an organisation's website?

  • programmes
  • impact
  • details of the team