Skip to main content

Module 5 | Understand audience behaviour through analytics

Session

30 minutes

Theme

Using Plausible for website analytics

Methodology : Using Plausible for Website Analytics
  • Introduction (5 minutes)
    - Activity: Pose an open-ended question: "Now that your website is live, what do you think should happen next?"
    Encourage responses like "reaching people," "making an impact," or "getting feedback."
    - Lead the discussion to "How do we measure if our website is achieving its goals?" and introduce the concept of analytics as the answer.
  • Setting Context (5 minutes)
    - Discuss the basic analytics available within Ghost (or the CMS they've used).
    Example: Number of posts published, views on each post, etc.
    - Explain why external analytics tools like Plausible offer deeper insights.
    "Ghost gives you some data, but what if you want to know where visitors come from or how long they stay?"

  • Hands-On Exploration of Metrics (15 minutes)
  • Exploring the Plausible Dashboard (5 minutes)
  • Closing (5 minutes)
    • Learning Outcomes
    • Understanding how Plausible works, and why Plausible rather than another tool
    • Learning how to read and understand the Plausible dashboard
    • Understanding that reports, including custom ones, can be created through Plausible
    Back to top