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Amazon SES Checklist

Account dashboard

This is the AWS Amazon Simple Email Service (SES) console

Here we can find;

1. Sending Limits
  • Daily sending quota: 80,000 emails per 24-hour period
  • Maximum send rate: 14 emails per second
  • Option to request a limit increase is available
2. Account Health
  • Always check Region: Asia Pacific (Mumbai) and 
  • Status: should be Healthy

3. Daily Email Usage

Daily email usage helps you to monitor your daily sending statistics to ensure you aren’t approaching your sending limits. 

Metrics:

  • Emails sent
  • Remaining sends
  • Sending quota used
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4. Sending Statistics
  • Charts available showing successful send requests, rejection rates, bounce rates, and complaint rates for the Mumbai region.
  • Can use the Date range dropdown and select date values from Last 1 day to Last 14 days to filter the charts
  • Each chart contains a View in CloudWatch button that will open the respective metric in the CloudWatch console allowing detailed data to be viewed, customized metric math, and the creation of alarms


Reputation metrics

The Reputation metrics page gives you a look into two key metrics that Amazon SES takes into account when evaluating your sender reputation and the health of your account.

Sender Reputation

  • It's how email providers (Gmail, Yahoo, etc.) judge whether your emails are trustworthy
  • A bad reputation = your emails land in spam or get blocked entirely
  • A good reputation = emails reach the inbox

1. Summary

Account Status - It shows whether your account is in good standing based on how many emails bounce or get marked as spam.

There are 3 possible statuses:

  • Healthy: Everything looks good, keep sending normally.
  • Under Review: Something triggered a warning; your account is being monitored.
  • At Risk: Your account has serious issues and may lose the ability to send emails.

Emails Sent (Last 24 Hours): How many emails you've sent today.

Remaining Sends: How many more emails you can still send today.

Sending Quota Used: The percentage of your daily email limit you've already used (e.g., 60% means you've used more than half your daily allowance).


2. Bounce rate
  • Emails that couldn't be delivered (invalid addresses, full inboxes). High bounce = danger signal
  • Historic bounce rate - This rate is calculated using a representative volume of mail, which is displayed in the *Summary* section under Messages sent. This rate shows how healthy your account is for sending messages at a general level and shouldn't be mixed up with your usual bounce rate, which relates to specific bounce events happening in real-time.

3. Complaint rate

How many recipients marked your email as spam. Even a small % can hurt badly

 

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