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Case Study
TYCIA Foundation | Opening the Door to Discoverability The background Saraswati, all of a precocious 7, belongs to the Korku tribe living in Khandwa, Madhya Pradesh. Traditionally hunter-gatherers, the community has also built a name for itself in farmin...
Find Your Audience
Why should an organisation be discoverable? to create awareness about your work among the general public to be visible to funders finding volunteers/new hires information for government bodies to be an authentic source of information and contact space f...
Foreword
For me, a foreword is, first and foremost, a note of gratitude. For the immense learning that life has been. And especially to the people who made this happen. Shemeer, for being a patient mentor, and for showing me what is possible. Jinso, for always answerin...
Being Discovered Online
The challenge As the organisation grew, so did the number of people and communities it was helping. And so did its needs. It was no longer enough that volunteers and money trickled in whenever. There was a sustained need for these resources. The team had to s...
Impact
How the website helped asfnasjdnasjn Questions asndkasndkas
Power Mapping
We can now take a look at a power-impact when it comes to the stakeholders for the website. Which is essentially, the audience. We will figure out two things. Who has the most power in terms of deciding what goes on the website and how it looks? Who is most im...
Needs Mapping
Let us pick two of the primary stakeholders. From this list that most of you have shared, two stand out: volunteers and funders/donors Let's look at volunteers. What information do you think they need from a website? how to volunteer information about ...
Levels of Building Online Reach
Checklist
Identify primary reason for having a website Identify all stakeholders Figure out key stakeholders Identify content that is important for key stakeholders
Guidelines to building a great, user-friendly website
Being trustable Being discoverable Being secure Being user-friendly Engagability Minimal design Navigability Fast loading Readable & accessible Responsiveness Reachable Followable & reachable Appropriate feedback to visitors Clear st...
Introduction
We think of great writing in English, especially of writing that revolves around social change and commentary, and we think of writers like B R Ambedkar, Arundhathi Roy and William Dalrymple. Writing that is bold and incisive, and has both clarity and vision. ...
Before You Start Writing
Know Your AudienceWho are you writing this blog post/report/article for? Knowing your reader helps you with deciding a number of factors, from the language to be used to the extent of detail you need to add. Research, Research, ResearchRead up. Talk to peop...
Just Write!
The first commandment of good writing is... to just write! Yep, there is no process to go through, no courses to get through, no moment of inspiration that will strike you all of a sudden. The important thing to remember here is that you are getting your thoug...
Creating Content for Your Organisation
As a changemaker, your content should inspire, educate, and motivate others to join your cause. They can join your cause in various ways, like donating to your cause, volunteering, joining your team, etc. Here are some things to think through for creating effe...
Credits
Forever grateful to aikyam and Shemeer for lending me the space to share my thoughts, and inspiring me to do better. Much thanks to Jinso and Megha, for guiding me through all the technical bits and being so patient with all my doubts. Thank you, Anjani, for m...
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Arrival/Departure Confirmation: Please confirm your arrival and departure date and time at least 2 days in advance. Door Opening Time: 6:30 AMDoor Closing Time: 10:30 PM aikyam space is a smoking-free, drug-free, and alcohol-free environment. Here’s a recom...
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Module 1 | Levels of impact storytelling
Session 0 30 minutes Theme Listening with intent Methodology Split up the cohort into groups of two each. Tell them that they have 15 minutes to get introduced to each other. Then they have to come back and introduce the other person to the group. In...
Module 2 | Know your audience & their needs
Session 1 2 hours Theme Thinking through stakeholder and needs mapping Methodology Divide the cohort into teams of 2-3 members each. Each team can choose their own names. It is best to separate members from the same organisation into different teams. Ex...