Module 4 | Reach out to your audience

Session

2 hours

Theme

Using Ghost newsletters optimally to reach out to, and engage with audiences

Methodology

Have the participants gather into their groups. Groupings can be changed if needed. Hand out a chart paper, and name cards that have the names of all formatting features in Ghost. Give the teams a choice of problem statements to work with. They need to pick one, and think of a newspaper that will go out to the stakeholders. Each team has to map stakeholders and needs, and recreate the front page of this newspaper, using the Ghost formatting features. The points to be noted here:
- the teams have to work with the available space.
- they have to figure out 4-6 best elements they will use to convey their stories.
- they have to write the actual content for each of the formats. Problem statements can include any of the following, or a new one.
- An NGO that works in the education sector wants to run a new program that focuses on getting more girls in rural areas to attend schools within a 10-km radius.
- A college is introducing a new course, and is at the start stage of inviting students to apply. They are also in the process of setting up a new building to accommodate the needs of more students on campus.
- A collective wants to reach out health care information and benefits to