Module 4 | Reach out to your audience

Session

2 hours

Theme

Using Ghost newsletters optimally to reach out to, and engage with audiences

Methodology

• Have the participants gather into their groups. Groupings can be changed if needed.
• Hand out a chart paper, and name cards that have the names of all formatting features in Ghost.
• Give the teams a choice of problem statements to work with. They need to pick one, and think of a newspaper that will go out to the stakeholders. Each team has to map stakeholders and needs, and recreate the front page of this newspaper, using the Ghost formatting features.
• The points to be noted here:
  - the teams have to work with the available space.
  - they have to figure out 4-6 best elements they will use to convey their stories.
  - they have to write the actual content for each of the formats.
• Problem statements can include any of the following, or a new one.
  - An NGO that works in the education sector wants to run a new program that focuses on getting more girls in rural areas to attend schools within a 10-km radius.
  - A college is introducing a new course, and is at the start stage of inviting students to apply. They are also in the process of setting up a new building to accommodate the needs of more students on campus.
  - A collective wants to reach out health care information and benefits to