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Module 1 | Levels of impact storytelling

Session 1

1.5 hours

Theme

Four levels of impact storytelling, from discoverability to visibility and engagement to impact.

Methodology
  • Empathy walk + introductions
  • Divide the cohort into teams of 2-3 members each. Each team can choose their own names. It is best to separate members from the same organisation into different teams.
  • Provide each team with cards and sticky notes.
  • Introduce the example of a primary school. Ask open questions about what a school needs in order to run. Allow participants to answer and discuss.
  • Establish that the school needs students and teachers to run. Ask the participants to openly discuss what could possibly be the best ways to reach out to students and teachers.
  • Once it is established that the website is a great medium for reaching out to students, teachers and parents, explain the term discoverability.
  • Start drawing the Levels of Impact Storytelling ladder on a chart paper or whiteboard, with Discoverability as the first step, L1.
  • Ask the cohort questions like, 'How will people know that the website exists?', 'If the school wants to make a hiring announcement, what happens after the JD is put up on the website?', 'What should the school do to ensure more people see the JD?'
  • Build up to the concept of Visibility. Add it to the ladder as L2.
  • Give an example about a JD for a math teacher, that lists experience and all details except for expected salary. Explain the concept of Engagement when potential candidates comment on the post asking for more details, or asking whom they can contact for more details. Mark Engagement as L3 in the ladder.
  • Use this example to show how levels are interconnected. Explain how the comments on the post point to a lack of detail in the JD, which means one has to go back to L1 level (updating the JD with all details)
  • Explain how doing L1, L2, and L3 consistently leads to L4, Impact; in this case, hiring the right faculty.
Learning outcomes
  • Introduction to the idea that there are different levels of storytelling
  • Understanding why each level is important, and how they are all interconnected and important.

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