Storytelling Residency Coursework
Covers the basics of stakeholder needs mapping, levels of impact storytelling and helps participants think through a content strategy and plan. Also goes into the details of using Ghost as the tech tool that can be leveraged for impact storytelling.
Module 1 | Levels of impact storytelling
Session 0 30 minutes Theme Listening with intent Methodology Split up the cohort into grou...
Module 2 | Know your audience & their needs
Session 1 2 hours Theme Thinking through stakeholder and needs mapping Methodology Divide ...
Module 3 | Introduction to Ghost
Session 1 30-45 minutes Theme Understanding the characteristics of a good website Methodology...
Module 4 | Reach out to your audience
Session 2 hours Theme Using Ghost newsletters optimally to reach out to, and engage with audie...