Before You Start Writing

1. Know Your Audience
   Who are you writing this blog post/report/article for? Keeping your reader helps you with deciding a number of factors, from the language to be used to the extent of detail you need to add.
   
2. Research, Research, Research
   Read up. Talk to people who have personal/working knowledge of the subject. Knowing your topic well makes a huge difference in the kind of storytelling you are doing. Even if it a personal anecdote, it will be good to do enough research so that you can add links for anything that needs extra reading or is of special interest. 
   

Synopsis