Find Your Audience

Why should an organisation be discoverable?

• to create awareness about your work among the general public
• to be visible to funders
• finding volunteers/new hires
• information for government bodies
• to be an authentic source of information and contact space for everyone, like researchers, policy makers, media
• for some of you, it may be that you have products or services that need to be reached out to the public
• telling your story the way it should be told | brand building

Who are the stakeholders?

• organisation staff
• board
• volunteers
• field workers
• funders
• donors
• govt departments/compliance