Find Your Audience

Why should an organisation be discoverable?

• to create awareness about your work among the general public

• to be visible to funders

• finding volunteers/new hires

• information for government bodies

• to be an authentic source of information and contact space for everyone, like researchers, policy makers, media

• for some of you, it may be that you have products or services that need to be reached out to the public

• telling your story the way it should be told | brand building

Who are the stakeholders?

• staff

• volunteers

• field workers

• funders

• donors

• govt departments/compliance