Index

1. Introduction
2. Attributes of a great, user-friendly website
3. Trustable
   
4. Being discoverable
5. Being followable and shareable
6. Being secure
   
7. Being user-friendly
   1. Engagability
   2. Minimal design
   3. Navigability
   4. Fast loading
   5. Readable & accessible
   6. Responsiveness
   7. Reachable
   8. Appropriate feedback to visitors
8. Clear storytelling
   1. Content should be simple and easily undersatandable
   2. Website should give clarity at first glance
   3. Colours & fonts in sync with brand
9. Radical crediting
10. Memorable
11. Meet stakeholder needs
12. User-friendly back-end management
13. Measurable