Find Your Audience Why should an organisation be discoverable? to create awareness about your work among the general public to be visible to funders finding volunteers/new hires information for government bodies to be an authentic source of information and contact space for everyone, like researchers, policy makers, media for some of you, it may be that you have products or services that need to be reached out to the public telling your story the way it should be told | brand building Who are the stakeholders? organisation staff board volunteers vulnerable communities field workers funders donors govt departments/compliance