Find Your Audience
Why should an organisation be discoverable?
- to create awareness about your work among the general public
- to be visible to funders
- finding volunteers/new hires
- information for government bodies
- to be an authentic source of information and contact space for everyone, like researchers, policy makers, media
- for some of you, it may be that you have products or services that need to be reached out to the public
- telling your story the way it should be told | brand building
Who are the stakeholders?
- organisation staff
- board
- volunteers
- vulnerable communities
- field workers
- funders
- donors
- govt departments/compliance