Chapter 1 | Stakeholders

Find Your Audience

Why should an organisation be discoverable?

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Who are the stakeholders?

Power Mapping

We can now take a look at a power-impact when it comes to the stakeholders for the website. Which is essentially, the audience. We will figure out two things. Who has the most power in terms of deciding what goes on the website and how it looks? Who is most impacted by the information available there?

Needs Mapping

Let us pick two of the primary stakeholders.

From this list that most of you have shared, two stand out: volunteers and funders/donors

Let's look at volunteers. What information do you think they need from a website?

Now let's do the same exercise with funders/donors.

What is the information that they need from an organisation's website?


Checklist